- Every kid deserves a fair go

Show every parent that minutes are shared fairly.

Without spreadsheets, arguments, or guesswork — Fairtime plans fair minutes, runs Match Day, and hands you the proof.

Have an invite? Create your account.

Invite-only while we run a small pilot. Free for individual coaches — no payment details to start. Built for the UK volunteer reality: phone in one hand, kit bag in the other.

Free to start

Free for coaches — no club budget, no payment details.

No spreadsheets
No guesswork
Fewer defensive conversations
Fairtime in one lineShow every parent that minutes are shared fairly — without spreadsheets, arguments, or guesswork.

- The product is the proof

Fair playing time is easier to defend when it is planned, run, and reviewed in one place.

Fairtime is not a broad team-management app. It is a fixture-centred workflow for coaches who already care about fairness and need a clearer way to prove it.

Every kid, visible

Availability, selection, minutes, and review all stay tied to the player and the fixture, so the quiet kid does not disappear in the shuffle.

Fairness built into planning

Always plays, Preferred, Equal rotation, Needs minutes. The planner uses the language a coach can explain to parents.

Proof after the whistle

A match record shows who played, when, and for how long — plus a position heatmap of where each kid actually played, all season. Not a ranking. Not a lecture. Just the honest record.

— The fairness model

Fair time, not equal time.

Every player sits in one of four categories based on how you want to share minutes — not just history. Your keeper should play every game. Your youngest player might need building up. Two different kids, two different fair outcomes. Fairtime plans the difference and gives you the record to prove it.

Sunday 10:30

vs Riverside Juniors

Live

Needs minutes

3 players

Preferred

2 players

Equal rotation

11 players

Always plays

1 keeper

LW
ST
RW
CM
CM
CM
LB
CB
RB

- Weekly rhythm

Less admin theatre. More football decisions.

01

Prepare

Collect availability and match details before the week gets noisy.

02

Plan

Build a fair match plan around segments, roles, and the squad you actually have.

03

Run

Use touchline controls for goals, subs, cards, corrections, and final whistle.

04

Review

See who needs minutes next week and what changed from the plan.

- Who needs it

Parents need trust. Coaches need proof. Clubs need consistency.

For parents

Show that playing time is being shared fairly, match by match, without turning children into a leaderboard.

Tell my club about Fairtime

For coaches

Run the weekly football job from one place: fixture prep, fair minutes, Match Day, and next-week review.

Request access

For clubs

Give every team the same fairness model and a parent-readable record across the season.

Talk about a pilot

- From the founder

Built by a grassroots manager, for grassroots managers.

I’m Phil. I run a youth team in the UK and got tired of the spreadsheet I’d been keeping for fairness. So I started building Fairtime — for managers like me, who care about every kid getting a fair go and who don’t have a club budget for software.

Fairtime is free for individual managers and stays free. The paid tier is for clubs that want one fairness record across every team — that’s what we’re building next with pilot clubs. If that’s you or your club, get in touch.

— Phil, founder, Fairtime

Read the full story

- Built for the volunteer reality

Less spreadsheet.
More football.

Start with the next fixture. Plan fair minutes. Run the game. Keep the proof.

Built in the UK for grassroots football. No third-party advertising. No data sold. Designed around child fairness, coach trust, and parent-readable records.